Cookies and Tracking Technologies
At My EMerchant Services, we use cookies and similar tracking tools to improve your online experience and collect key data on how our Virtual POS systems and eMerchant services are accessed and used. This section outlines what cookies do, how we use them, and how you can manage or adjust them based on your preferences.
1. What Are Cookies?
Cookies are small data files stored on your device (computer, mobile, tablet, etc.) when you visit a website. At My EMerchant Services, they help enhance your experience by remembering preferences, actions, or browsing activity—especially while using services like Virtual POS systems or browsing our eMerchant solutions. Cookies can be persistent (lasting over time) or session-based (removed when you close your browser).
In addition to cookies, we may also utilize tracking technologies such as web beacons, pixels, and JavaScript to analyze your interactions with our online card processing services and digital platforms.
2. Types of Cookies We Use
2.1. Essential Cookies
These cookies are critical for the core functionality of our website and secure access to digital merchant accounts or ecommerce payment features. They help with actions like logging into secure dashboards, completing transactions, and safeguarding your session. Without these, certain tools like online payment portals or account features may not function correctly.
Examples of use:
Enabling basic actions such as login and accessing secure client areas.
Retaining session data (e.g., selected ecommerce tools, saved cart items) for seamless continuity.
2.2. Performance and Analytics Cookies
Performance cookies track how visitors interact with My EMerchant Services, giving us insight into user behavior to improve online business payments functionality and overall UX. These do not store personally identifiable data but help us optimize performance based on user flows and behavior.
Examples of use:
Understanding which Virtual POS features are most used.
Analyzing usage trends and refining layout or content accordingly.
2.3. Functional Cookies
Functional cookies tailor your experience by saving user preferences—important for returning users of our eMerchant services. They allow us to remember display settings, preferred currencies, or your last-used POS interface, ensuring a smooth user journey.
Examples of use:
Storing your region or language settings.
Remembering your previous ecommerce platform preferences.
2.4. Advertising and Targeting Cookies
These cookies help deliver tailored ads based on your interests, especially for Virtual POS systems, digital merchant accounts, or payment solutions you’ve explored. While they don’t store personal identifiers, they capture anonymous data to improve ad relevance across platforms.
Examples of use:
Showing ads related to online card processing you’ve previously viewed.
Tracking interactions with promotional content to refine marketing effectiveness.
2.5. Social Media Cookies
Social media cookies let you connect with services like Facebook, LinkedIn, or Twitter. They support content sharing, post engagement, and social-based advertising tied to our eMerchant services. These cookies may also be used for ad retargeting on those platforms.
Examples of use:
Sharing blogs or pages about ecommerce payment solutions to your social profiles.
Tracking engagement from social ad campaigns to measure performance.
3. How We Use Cookies
We use cookies to enhance your experience on My EMerchant Services, customize our eMerchant services, and improve overall website performance. Below are the key ways we use cookies:
To Enhance User Experience:
By storing your preferences, login data, and activity, we make your interaction with our Virtual POS systems faster and more personalized.
To Improve Website Performance:
We gather usage insights to understand how users engage with our online card processing tools and optimize areas needing improvement.
To Provide Relevant Content and Ads:
We track browsing behavior to deliver personalized content and advertising related to ecommerce payment solutions and services.
To Ensure Security:
Cookies help protect your account, remember key settings, and support fraud prevention by monitoring for suspicious activity.
To Enhance User Experience:
By storing your preferences, login data, and activity, we make your interaction with our Virtual POS systems faster and more personalized.
To Improve Website Performance:
We gather usage insights to understand how users engage with our online card processing tools and optimize areas needing improvement.
To Provide Relevant Content and Ads:
We track browsing behavior to deliver personalized content and advertising related to ecommerce payment solutions and services.
To Ensure Security:
Cookies help protect your account, remember key settings, and support fraud prevention by monitoring for suspicious activity.